What type of service does SuperCoups provide?

SuperCoups is in the business of connecting local businesses with local consumers via affordable, cooperative direct mail advertising. SuperCoups delivers its brightly colored blue and yellow envelope into the hands of consumers. This envelope is filled with local savings from local businesses and national advertisers, via sales from SuperCoups network of local franchisees.

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How long has SuperCoups been in business?

SuperCoups has been helping local businesses reach their target consumers since 1982.

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Who can benefit from advertising in the SuperCoups envelope?

SuperCoups offers a win-win solution by connecting consumers with local merchants and service contractors who are offering discounts in their local area. Local merchants and service contractors benefit from the exposure they get in the SuperCoups envelopes and from the new traffic they get in their establishments.  Consumers benefit by saving money on products and services they need.

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How is the SuperCoups envelope delivered? (Why are some SuperCoups envelopes delivered within the RedPlum™ circular and some are not?)

The SuperCoups envelope is delivered via the US Mail and may arrive as a solo piece or inside the RedPlum™ circular, depending on the choice made by our franchisees. Many of our franchisees insert the SuperCoups envelope into the RedPlum™ mailing circular (wrap). This keeps mailing costs affordable for small businesses and provides market penetration unmatched in the industry. Whether you receive your SuperCoups envelope in the RedPlum™ circular or as a solo piece you are sure to find valuable offers inside each envelope.

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How do I get on or off the SuperCoups/RedPlum™ mailing list?

Visit www.advo.com/consumersupport.html and fill out the form located on this page.

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How many envelopes does SuperCoups mail annually?

SuperCoups projects mailing nearly 64 million envelopes in 2008 in 17 states.

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How does SuperCoups target their audience?

By using CrossBow™, a highly specialized, geo-demographic software containing the most technologically advanced mapping software and approximately 500 demographic variables. Crossbow™ enables SuperCoups to develop targeted zones that will maximize the return on your advertising investment.  Local merchants work in conjunction with their SuperCoups franchisee or salespeople to establish their demographic needs.

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Where is SuperCoups headquartered?

SuperCoups is at 350 Revolutionary Drive, E. Taunton, Massachusetts. For directions click here. Local franchise offices can be located by using our zip code search.

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What is the relationship between MailCoups and SuperCoups?

MailCoups is the legal name of the company that sells franchise licenses under the brand name SuperCoups.

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How many franchisees does SuperCoups have?

We currently support about 51 franchise owners in 18 states. 

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Which states does SuperCoups mail to?

AZ, CA, CT, FL, GA, KY, MA, MD, ME, NH, NJ, NY, PA, RI, TX, VA, WI
Note: Franchises are available nationwide. Call 800-626-2620 for more information or visit us at www.supercoups.com/franchise

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What is SuperCoups' relationship with Valassis, Inc.?

SuperCoups is a wholly owned subsidiary of Valassis, Inc. the nation's largest direct mail company. For more information about our parent company, visit their site at www.valassis.com

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What are the benefits of our relationship with Valassis, Inc.?

There are many benefits that have resulted from our relationship with Valassis:

• Many of our franchisees insert the SuperCoups envelope into the RedPlum™ mailing circular (wrap). This keeps mailing costs affordable for small businesses and provides market penetration unmatched in the industry.
• Valassis' mailing lists are updated monthly ensuring advertisers reach their desired targeted households.
• Valassis uses the latest mapping technology to enable advertisers to target consumers on a local, regional and national basis.
• SuperCoups is able to leverage Valassis' size and clout as the United States Postal Service's largest customer.
• Access to Valassis' extensive color photo and clipart libraries, as well as research on consumer buying behavior, industry statistics and competitive analysis

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Who should buy a SuperCoups franchise?

Experience has shown that the best candidates for the SuperCoups business opportunity are those that have strong sales experience, enjoy building relationships within their community, and are motivated and willing to work hard to establish their business.

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What kind of training does SuperCoups offer?

New franchisees spend one week at our corporate headquarters in East Taunton, Massachusetts. During the week, you will spend your time meeting and training with our superb team of experts.   Once you leave the facility to embark on your new career, you’ll have a plan for success. But your training doesn’t end there.

After your In-House Training, a member of our Training Department will spend up to two weeks at your location*. During Field Training time, our trainer will assist you in the areas of sales strategies, territory management, financial modeling and various other aspects of your business operation. When our trainer leaves, they give you a plan of action that details areas of improvement.

In addition to our In-House and Field Training, we also offer an annual National Conference, additional meetings throughout the year when necessary, monthly brainstorming conference calls and Web demonstrations.

*Two weeks training does not apply to conversions, transfers or persons with previous direct mail franchise experience.

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How big of a territory is for sale?

Our average new franchise sale is 60,000 households, in a territory of your choosing and our approval.  Since some of our existing franchisees are selling a portion of their businesses, smaller or larger territories may also be available.

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How is a territory purchased?

You can purchase a new territory directly from us.   If you are interested in buying an existing business, we can put you in touch with a franchise owner.  For individuals interested in buying an existing business, the prospective owner and current owner would discuss a sales price.  Once a price and various other information is discussed, the prospect would meet with SuperCoups during a Discovery Day for final sale approval.  For more information, please call us at 800-626-2620.

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How long is the term of the franchise?

The initial term is 10-years with an unlimited number of renewal terms.

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Where can I find online coupons?

Go to the find a franchise page and type in your local zip code. If you don't see any local coupons for your area by visiting the local SuperCoups franchise owner's web site, it probably means that our local franchisee owner is currently is not participating in our online coupons offering.  

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Where do I find directions to SuperCoups corporate?

Visit our directions to SuperCoups page. 

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