The Benefits of Co-op Direct Mail
Dollar-for-dollar, co-op direct mail is the most cost-effective, consumer-focused marketing option to drive new business. In fact two out of three consumers plan their shopping based on coupons and special offers they receive in the mail.1
Cooperative advertising (sharing production and postal costs) gives local merchants the opportunity to reach consumers in their market area for pennies per home.
Direct Mail Works!
Not all advertising mail is "junk" mail. Studies show that:
- Smart shopping information is useful to at least 78% of consumers.2
- 74% of adults read their mail weekly3
- Response to mail is up 12%3
1ADVO Consumer Segmentation Study 2003.
2NFOWorldGroup, March 2003
3Vertis Customer Focus® 2003 Direct Mail 2004 Vertis, Inc. All rights reserved
