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SuperCoups was founded in 1982.  In April of 1984 SuperCoups became a franchise-based business with the signing of our first franchise in the Boston area. Extending into the franchise business gave us several opportunities that included national growth potential, enhanced product offerings and the opportunity to expand circulation of the SuperCoups envelope in never before reached markets.

 

During this time we focused our efforts on helping SuperCoups franchisees better target their mailing areas for their clients through new software, upgrading our production procedures for highest quality product and streamlining our insertion and shipping methods to ensure the timely delivery of the SuperCoups envelope into American households.

 

In 1998, ADVO, Inc. bought SuperCoups, which provided us with the benefits of the ADVO Advantage. These benefits include the option of inserting our SuperCoups envelope inside the well-known ShopWise™ wrap in select markets, state-of-the-art targeting software, up-to-date mailing lists and the stability of being backed by the billion-dollar company, which is also the largest private customer of the USPS.

 

In 2004, SuperCoups moved to a new, state-of-the-art, 62,000 square-foot facility in East Taunton, Massachusetts.  The facility was designed specifically to suit the organization’s current needs while also allowing for the future growth of the business. 

 

In 2007, Valassis bought ADVO and combined the two organizations. Valassis is credited with the facts that 96 of the 100 leading national advertisers work with them, they deliver over 10 billion media impressions annually, they are the pioneer of the newspaper coupon booklet, are the #1 provider of newspaper polybags and have offices in 8 countries.

 

Presently, SuperCoups mails nearly 64 million envelopes across 17 states and continues to sell franchises across the United States.